[TOP]

For centuries, our finest extracts have travelled the world, quietly powering the most prestigious fragrance houses, only to return in foreign bottles under foreign names.Yet, Indian perfumery remains under-recognized, seen as commodity, not craft.

Deeply inspired by India’s rich legacy of globally cherished essential oils, we are reclaiming the narrative through a contemporary lens, honoring tradition while remaining distinctively modern. We believe Indian perfumery is an art form, one that deserves its place in the global dialogue of luxury, beauty, and scent.

Learn what shapes us — our values, instincts, and the thinking behind the brand. A glimpse into why we create, and how it’s meant to feel.

[HEART]

Established in 2025, 33NORTH unites a trio who set out to approach fragrance differently. For us, it meant bringing together craft and science, not just in what we make, but in how we talk about it, share it, and help people understand it. We’re reimagining what good fragrance could be, building it the way it was always meant to be. Not stereotypes, not superficial metrics, not facades.

Learn what shapes us — our values, instincts, and the thinking behind the brand. A glimpse into why we create, and how it’s meant to feel.

[CORE]

Noumenal alchemy, Phenomenal you. The tagline reflects a journey from the unseen to the felt. From raw essence to lived experience. The products become a ritual, an intimate and invisible composition that is remembered more than worn. Shaped by a slow design ethos, each stage is given room to breathe, from considered compositions to the way the experience unfolds. There is no brief, no marketing concept. Each creation is niche in spirit, born from a fragment, a feeling, a flicker of essence. Sometimes it’s saffron carried by wind; sometimes it’s oud settling into warmth. Our scents are elemental, ephemeral, exacting. Not exclusive, but intentional.